Hello, I’m a designer who has shaped UX maturity at startups, often as the first designer.
I’m a strategic designer with a fullstack mentality a wide range of design prjects. Working cross the breadth of design disciplines from product audits, user research, branding, marketing materials, user testing, design systems to workshops. I care about making products work for everyone. No gimmicks. Just research-led user needs, content ideation, testing and inclusive design principles. On a lighter note, I’m a fan of all things New Balance related.
WORK
Service strategy/design system/inclusive design
Improving adoptability for carpet shoppers and their needs
A project for the visual language, service gaps and accessibility roadmap for carpet shoppers and retailers.
User research/business strategy/content design
Learning about jobseekers to design the right content
Jobseekers and recruitment: Finding insights that help steer content design.
Product design/journey mapping/design sprint
Smoother workflows for local park groups
A week with a local park group to design an app connecting services and managing tasks.
Product design/contextual enquiry/onboarding
Designing a purposeful Smart TV podcast app
Studying the problems that a TV podcast app faces and the possible fixes for them.
Web design/competitor research/branding
A new audience for This American Life’s homepage
Showcase their true value to onboard new users and to help open up a new revenue opportunities
EXPERIENCE
I specialise in having an eye for detail for the visual polish whilst supporting the stakeholder on high level holistic service goals.
I’m a generalist with a blend of experiences: two in user experience, five in branding, a solid nine refining processes in financial services and two years in the built environment.
2022-2023
Product Design
Flozaar
Created a design system and branding guide, communicated UX gaps through storyboards, and improved retail user experience with userflows and screens. This led to higher click-through rates, longer engagement, and increased page views.
2020-2021
User Experience
WR Resourcing
Implemented persona-driven research, prioritized user stories, and translated insights into wireframes. Launched a user-focused website with content from 3 user stories, boosting B2B trust by understanding jobseeker needs and enhancing service deliverables.
2015-2020
Branding
Freelance
Conducted strategic market research, presented influential designs to shape brand perception, and successfully rebranded the company, resulting in increased engagement and higher sales.
2012-2020
Audit and compliance
Lloyds Bank
Supported the deployment of 4 customer support lines, improved processes, and guided colleagues. I worked closely with experts and managers, making operations smoother with process maps, and helped resolve issues in service forums.
ABOUT
My design philosophy is centred on the user with an eye on making sure my work meets business goals.
Making well informed decisions based on deep product and user understanding. Delivering on those user insights, evoking the right emotions, keeping it simple, clear and easy to use. There are clear wins in ensuring theres a consistency in type, colour, space and components to increase the overall familiarity and usability. Design is an iterative process, often involving play, continuous refinement based on user feedback and testing. Good user experience relies on team work across many disciplines.
On my journey to UX, I worked in various capacities each with something valuable to takeaway from.
At college I had aspirations of being a furniture designer, something which I practise in my freetime. As a landscape architect, critically, I learnt to make well-thought-out design choices that hold up in crit sessions. In retail banking I worked at three banks across 6 products in many different roles; Product SME, Quality Checker, FOS liason, process mapping, telephony and more. On weekends I’d advise and design for logo and branding for small businesses. During the pandemic, a coworker gave me advice that made me change my focus to user experience. This reimagined my love of design and led me to the world of product design.
I’m interested in new industries, continuing to grow as a UX designer in a variety of capacities, collaborating with teams and creating meaningful experiences.
Away from work you can find me volunteering for my local park group, helping out with coaching under 12s football, nerding over furniture, cycling up Yorkshire hills, or thinking about my next Darkwoods espresso.
