
Parklinks
Helping park groups to manage and shorten their tasks.
Role
UX Designer
UX Researcher
The team
Yasar Mohammed
Lead at Friends of Braford Moor Park
Timeline
Feb 2022 (7 days) sprint
1 week for visual polish
The challenge
Volunteers’ tasks are disjointed
My home district has thirty six public parks managed by local government that are supported by additional volunteer led support. Friends of Bradford Moor pick litter, report vandalism and anti social behaviour by posting in the shared Whatsapp group. However, the messenging app is a makedo method of managing their tasks. The group can be overwhelmed to efficiently monitor and keep up with the tasks through the messaging app.
The idea
A solution to task reporting that empowers users and support their needs. It will will help volunteers to capture the problem, manage the task and if needed connect to the right local service.
DAY 1 + 2: user requirement gathering
UNDERSTAND
Observe user needs and frustrations
As a local resident to Bradford Moor Park, I was familiar with the tasks that work volunteers do. This time, I walked the length of the park, keeping an eye out for any problems that arose; could I handle them on my own? What needs to be reported?

Tasks could be short or long
A fallen tree that was obstructing a path had been cut down and cleared. Was this something that had previously been reported? While walking to the pond, two team members were moving some fly tipping. Many used the Whatsapp group to post images, while another person would share the details to local park maintenance team. This led to waiting times, duplication of work and no updates on whether it had been handed off.
Unreported issues resulted in a service outage
I had an informal chat with a Lead of Friends of Bradford Moor Park. Here are some of the questions I asked:
- What does the day-to-day look like for a park volunteer?
- What tasks do the volunteers carry out?
- What is the process for reporting an issue like?
- What are the current frustrations?
Following the ‘5 whys’, I discovered the purpose of the work, he cited ‘local residents see the condition of the park, believe the council won’t help and so go on to not report the issue. We want to change those perceptions and improve the park’ he explained ‘the current way used to report issues to the right council service is a barrier to improving the park’.
As a result, if problems were difficult to report, people were less likely to report them, resulting in a service not tackling the problem.
Visualising the Service
The goal for the Friends of Bradford Moor Park group was an improved park, which can be achieved by the help of users actively reporting the issues to the right services. If users don’t use the service the park is less likely to be improved. Inevitably, a demand on a service opens the door to additional funding.
At this point, I was tempted to flip through the pages of “This is service design doing,” but after some thought, I decided that it was more important to present parts of the service solution another day and focus on task completion.
Instead, I quickly created a stakeholder map to visualise the experience, relationships and influences.
Stakeholder map
DAY 3 + 4: coming up with ideas and solutions
RESEARCH
Tasks should be seamless and fast
It was time to see if the research could provide any insights into potential solutions.
From my volunteer work and the interview, I had a good idea of the interruptions, roadblocks, annoyances, and inefficiencies that the journey entailed.
How might we
Make it easy to report to local services
Have the right contact info at the right time when its time for handoff
Ensure tasks are handed off correctly
Ways to validate open tasks, timelines and who was contacted.
Avoid tasks being duplicated
Ways to show ongoing tasks, so that tasks are not communicated.
DAY 5 + 6: deciding and prototyping
DESIGN
Joined up processes
I wanted to make recording park issues easier so that the tasks could be completed quickly. I sat down and wrote down the tasks (blue) and their goals (green) and arranged them so that they could be seen as a series of user flows.
This was useful since it helped me visualise the screens I needed for the hand drawn wireframing exercise the next day.
Rapid sketching
I took some time in the morning on day 4 to research what UX patterns might be used; social feed, tasks, posts and timelines.
Sketches of screens
Exploration of completing a task
Different visualizations of the home and update screens
DAY 7: SEE HOW IT WORKS
DESIGN ITERATION
Tasks should be seen by users
On the last day of the sprint, I reached out to Yasar, one of the managers of Friends of Bradford Moor Park, and also asked my mentor for feedback on the functionality and clarity of my prototype. Overall, the feedback was very positive. A few UI changes came about:
#1 Bigger map
The map was smaller in size, and as volunteers entered the park from various locations, they found the map to be more useful in visualising where they are in relation to open tasks. The map has been enlarged to make it easier to read.
#2 Contact details to centralised
Originally, a manager’s contact information was in the “report” workflow, but volunteers preferred it to be centralised on the home screen. Contact has been moved inside the hamburger menu.
#3 Our tasks
It took a few seconds for the original heading “tasks” to acknowledge that it was a volunteer task. It was changed to “our tasks” so that anyone in the group could associate themselves with any task.
THE FINAL SCREENS
The Parklinks app


Final screens with added revisions




Final Prototype
CONCLUSIONS + LESSONS LEARNING
Reflections
Overall, the design sprint was incredibly powerful at demonstrating how useful experiencing the problem was.
- Crazy 8s is like rapid sketching. The crazy 8s method allows you to get ideas out fast and loose, without overthinking them. It’s an empowering, albeit tense, experience.
- The scope of the project could have been much larger. It could have been a gamified task feature or an analytical tool or even a service design project. It was important to address the users task flow rather than solving other problems.
- Incremental approach. Gul Akbar, a senior product developer at Emis, highlighted that supplying entry product features avoids waste, gives time to solve niggles, and offers the client time to explore a new features in the future.
What I would consider adding at a future date
A
A service design map to accommodate an ideal user journey.
This would include town hall meetings, finding local champions, creating future journey maps and identifying those gaps, priotise those low effort/high impact solutions.

B
Milestones are commemorated with celebratory screens.
A confetti screen displays the group’s statistics on a weekly/monthly basis, with progress bars representing individual successes.

C
Maps that group report data to show problem areas.
This can help identify areas for creative solutions.
- Litter hotspots highlight the necessity for a waste bin.
- Antisocial behaviour hotspots can be used to demonstrate the need for additional police interventions.
